Senior Management Team

We all have one aim in common: delivering IT services that stand head and shoulders above the competition.

Optimising IT - Gary Smith

Gary Smith, Managing Director

Gary founded Optimising IT with a desire to change the way IT services are delivered. Gary works with our customers on a daily basis, helping them back up the vision they have for their business with IT services which make a tangible difference to end users, enforcing the message of investment in people and the tools they need to do their jobs.

His passion is using business information, data and processes to drive efficiency in day to day operations and confidence in decision making. With information security strongly advocated in everything we do, and a growing cyber consultancy team, Gary’s ensuring that Optimising IT is living up to its own high standards.

App of choice

“You can’t do better than TED Talks. Inspirational people talking about their passion… It never gets dull.”

Joe McCarthy, Commercial Director

Joe makes things happen. His role is diverse and ultimately centred on growth and spreading the Optimising IT message. He is in his element in front of client leadership teams, connecting strategic business goals with the power and capabilities of technology by adopting a consultative approach. Whilst shaping the service portfolio and market strategies for Optimising IT, Joe has a close focus on service quality, aligning our values and culture to ensure growth is sustainable.

App of choice

“BBC iPlayer is great and (I’m ashamed to say) acts as a third parent on occasion to my two young children. You can’t beat a bit of Bing on CBeebies when you need some peace and quiet.”

Optimising IT - Joe McCarthy
Optimising IT - Joe McCarthy

Joe McCarthy, Commercial Director

Joe makes things happen. His role is diverse and ultimately centred on growth and spreading the Optimising IT message. He is in his element in front of client leadership teams, connecting strategic business goals with the power and capabilities of technology by adopting a consultative approach. Whilst shaping the service portfolio and market strategies for Optimising IT, Joe has a close focus on service quality, aligning our values and culture to ensure growth is sustainable.

App of choice

“BBC iPlayer is great and (I’m ashamed to say) acts as a third parent on occasion to my two young children. You can’t beat a bit of Bing on CBeebies when you need some peace and quiet.”

Optimising IT - Dave Merrick

Dave Merrick, Technical Operations Manager

Dave loves a technical challenge. Getting under the skin of businesses is what Dave does best. Only then can he understand how those companies work, and how his team can deliver faster, slicker and easy to use technology, to transform the day-to-day running of a business.

Dave’s belief that one positive change can have significant, long-lasting benefits for a business, is what drives him and the team to deliver IT projects that can make a tangible difference. Exploring new technologies feeds Dave’s appetite to look for creative ways to overcome the daily and diverse IT challenges businesses face.

App of choice

“Life Hacks” – Dave loves winning in life.

Alex Sutherland, Service Desk Manager

With a background on the Service Desk and as internal IT management, Alex is uniquely placed to understand the needs and pressures of the customer from both sides of the fence. Using this experience, Alex brings a customer centric focus to the Service Desk, providing a calm, positive and practical support with a smile.

App of choice

“Audible – nothing works as well as an audio book to relax the mind – great for shortening a long journey too.”

Alex Sutherland
Alex Sutherland

Alex Sutherland, Service Desk Manager

With a background on the Service Desk and as internal IT management, Alex is uniquely placed to understand the needs and pressures of the customer from both sides of the fence. Using this experience, Alex brings a customer centric focus to the Service Desk, providing a calm, positive and practical support with a smile.

App of choice

“Audible – nothing works as well as an audio book to relax the mind – great for shortening a long journey too.”

Optimising IT - Todd Gifford

Todd Gifford, Head of Consultancy

Todd’s world can be a detailed and complex one. As a Certified Information Systems Security Professional (or CISSP for short), Todd helps customers understand the risks with their information, where it is stored and processed and how best to manage those risks in our ever-evolving digital world. He writes a mean blog and prides himself in turning technical language into simple sentences we can all understand.

App of choice

“Spotify, for when you need to concentrate on your risk register or when designing security solutions and you need to stay plugged in. It also helps when the kids are just too noisy.”